What is Branding?

This is where it all begins…
For your brand identity to resonate and remain in the hearts and minds of its intended audience, it needs to be relevant, valuable and constantly evolving.


At Esp Business Solutions, we look after your most valuable asset – your brand identity. We’ll work with you to develop, position and manage your brand and control how you intend its image to be perceived by your target audience.


And we’ll help you to connect your brand’s visual image and message with human emotions, at the right time, and in the right place, ensuring optimum customer experience and the long-term success of your brand.

Brand identity design and development

When developing a new brand design, we don’t start with the design of the logo – we go much deeper than that.


Our methodology starts by understanding your business, where you have come from and where you are going. We do this by following a brand methodology that guides our customers through a number of phases and steps to ensure your brand identity meets with its intended goals.

We create big ideas and high impact brands in the connected world.

This brand management process will help individuals, company owners and brand managers to develop their brand identity to its maximum potential whether that’s for;

  • Developing a new brand identity
  • Repositioning an existing brand
  • Ongoing management of an established brand
  • Or your personal brand and identity


So whether you are a start-up company with an ambitious idea or an established company wanting to progress to the next level, our brand management approach combined with our creative design team can add real value to your brand and its value proposition.

At Esp Business Solutions, branding is at the core of our value proposition. And for our customers, we know your brand is what your company reputation is based on. So our aim is to work together in partnership with you, and to deliver on your brand’s promise, maintaining and enhancing its reputation, and ensuring a consistent and evolving identity over time.

For further information on our brand management process, you can get in touch with us or if you are ready to start you can get a free quote.

  • Improved brand awareness
    Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility.
  • Engage with your customers
    Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion.
  • Improved brand loyalty
    When you have a social media presence, you make it easier for your customers to find you and connect with you.
  • Healthier customer satisfaction
    With the help of these platforms, creating a voice for your company is important in improving the overall brand image.
  • Marketplace awareness
    One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media.
  • More brand authority
    For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication.

Ready To Show Your Business In Social Media And Keep Customers Updated?